DAVID WEBSTER JOINS SALFORD AS DIRECTOR OF COMMERCIAL APPLICATION

/

Salford Group, a global leader in high-quality application and tillage equipment, welcomes David Webster as their new Director of Commercial Application. This new director level position will execute a strategic vision for continued growth in the commercial application sector by focusing teams within Salford’s engineering, sales, marketing, operations and finance departments, with the goal of providing new solutions and more value for commercial application businesses.

David is coming from AGCO, where he excelled in several positions including the role of Director of Application Equipment Marketing. Through the various roles he held there David developed a keen interest in application equipment and the customers that work with applicators. When asked about his new role David said “Coming to the Salford team really aligns with my passion for commercial application and gives me the opportunity to provide leading solutions for commercial application businesses. Having recently been involved in a global role I am excited to get back to working directly with customers, dealers and the products."

“We’re excited to have David join Salford and further improve our commercial application offering by leveraging his experience, strategic insight and market connections.” said Brad Baker, Salford’s Vice President Sales and Marketing. “Valmar and BBI held the commercial application market as a key part of their business strategy for decades. Since those two companies joined Salford Group nearly a decade ago commercial application has become a part of Salford’s DNA. Solidifying Salford’s commercial application business unit, and hiring David to lead it, is a renewal of our commitment to serve commercial application customers, and Salford’s goal to continue to grow in this space.”

David has a history of fostering collaboration between AGCO and Valmar in the commercial application marketspace. This rich understanding of Salford products is allowing him to hit the ground running in the new position.

(30)

David is available answer your questions about the current and future state of the application equipment industry and to share in sites into topics such as:

  • 2022 fertilizer supply and quality challenges and how we look to support and help retailers / commercial growers with our equipment.
  • Meeting the changing nutritional and regulatory requirements with today's equipment and into the future

Media Contacts:

David Webster Salford Group, Inc. Director of Commercial Application David.Webster@salfordgroup.com

Brad Baker, Salford VP of Sales and Marketing brad.baker@salfordgroup.com